At Rajavanta, we have worked with multiple healthcare institutions, including Jain Hospital and renowned interventional cardiologist Dr. Mitesh, to drive patient engagement and increase awareness of groundbreaking cardiac procedures.

Case Study: JainHospital & Dr. Mitesh’s Success with Digital Marketing

The Challenge

Jane Hospital, a leading multispecialty healthcare center, and Dr. Mitesh, a renowned interventional cardiologist specializing in TAVI (Transcatheter Aortic Valve Implantation), TAVR (Transcatheter Aortic Valve Replacement), and CAD (Coronary Artery Disease) treatments, were facing a common issue:

1. Limited Patient Awareness – Many potential patients were unaware of these minimally invasive cardiac procedures and their benefits over traditional open-heart surgeries.

2. Low Digital Presence – The hospital’s digital outreach was minimal, leading to underutilization of its cutting-edge technology.

3. Patient Trust & Education – Advanced cardiac procedures often raise concerns and hesitation among patients. Building trust through education was crucial.

The Strategy

At Rajavanta, we devised a data-driven, multi-channel digital marketing strategy tailored to increase visibility, educate patients, and drive patient acquisition. Our approach included:

✅ Search Engine Optimization (SEO): Optimizing Jane Hospital’s website and content to rank higher on Google searches related to TAVI, TAVR, and CAD treatments.

✅ Social Media Awareness Campaigns: Creating informative posts, patient testimonials, and doctor-led Q&A sessions on Facebook, Instagram, and LinkedIn to demystify these procedures.

✅ Targeted Paid Ads: Running Google Ads and Facebook/Instagram campaigns to reach individuals actively searching for heart treatments.

✅ Educational Video Content: Producing engaging explainer videos with Dr. Mitesh breaking down complex cardiac procedures into simple, patient-friendly language.

✅ Influencer & Community Engagement: Partnering with local healthcare influencers, patient support groups, and wellness communities to enhance trust and credibility.

✅ WhatsApp & Email Marketing: Sending out regular updates, newsletters, and case study-based emails to potential patients and referring doctors.

The Results

Within just three months of implementing this strategy at Jain hospital and Dr. Mitesh witnessed:

📈 300% Increase in Website Traffic – Patients searching for heart treatments found Jane Hospital’s website through SEO-optimized content.

📞 Significant Growth in Appointments – More than 120% increase in inquiries and appointments for TAVI, TAVR, and CAD treatments.

🎥 High Engagement on Digital Platforms – Videos featuring Dr. Mitesh explaining procedures saw over 50,000 views in the first month alone.

🌍 Patients from New Geographic Regions recently though hospital is in Bangalore he was able to treat patients from Rajasthan – The hospital began receiving patient inquiries from beyond its usual service areas, including international leads.

The Future of Healthcare Marketing

This success story proves that digital marketing is no longer an option—it’s a necessity for healthcare providers. By strategically using online platforms, hospitals and specialists can:

✔️ Increase awareness and patient trust

✔️ Reach and educate a wider audience

✔️ Drive more appointments and improve patient care

At Rajavanta, we specialize in crafting digital strategies tailored for healthcare institutions. If you’re a doctor, hospital, or medical professional looking to expand your reach and impact, let’s connect!