After an hour of conversation, we discovered that this cardiac titan was remotely aware of the power of digital presence. Quickly thinking on our feet, we built a social media profile and a website. Realizing the relevant queries, engagement and responses from this digital strategy, the cardiologist is no more a digital migrant, but a digital native! Thanks to the supercharged digital marketing team at Avanta Raj for leading this digital transformation in the healthcare domain. 

Every brand today is predominantly challenged by three key words – Likes, Shares and Comments; healthcare is no exception in that case. So what makes people like, share or comment entirely depends on what they consume as Information. Today there are over 5.5 billion internet users, hence healthcare professionals do not have time to track and manage all of their needs beyond their primary focus on patient care. Building user-friendly information and placing it strategically on multiple platforms drives patients toward making informed healthcare decisions. To do this you need a competitive digital marketing entity by your side. 

Digital marketing agencies are known for communication strategy, competitive planning, growth-building, technical agility, performance scaling, brand boosting and trend setting nature. In the healthcare domain, they work closely with healthcare professionals to understand the novel treatments procedures, research & development, cutting-edge amenities, testing & diagnosis, emergency services,  consultation,  disease prevention and other emerging breakthroughs to support people with varied health risks. 

Digital marketing can be a guiding light to patients suffering from various health conditions. By setting up a user-friendly website, agencies help patients find the nearest and best hospitals with specialized doctors to treat their condition in one search. Keywords, valuable backlinks and content depth are three key engineering tools SEO specialists use to increase traffic, search and rank of the hospitals to ensure people discover the easiest route to healing. SEO managers also manage post patient visits through Google reviews and ratings that in turn builds brand credibility, service value and growth of healthcare facilities to the unreached audience.

Without letting the patient run through the entire website, social media marketers help patients identify the right department or doctor through interactive tools like chatbots, messages or WhatsApp calling. They manage critical queries that help them land on the right webpage for results. Social media managers  understand patient persona, emotions, interactions and decisions deeply to build posts that keep them engaged, updated, benefited and motivated. This strategy is also deployed to generate fresh referrals and patient leads.

Interactive designs and 3D visuals have revolutionized the healthcare industry. From showcasing the diverse healthcare teams, medical treatments of several disease conditions and patient journeys, designers enhance patient experiences. They support hospitals to digitally store data through online forms and reports to fuel operations. From creating informative and ad materials, agencies help hospitals to democratize patient care through sensitisation/awareness drives on health hazards. 

Communicating health ideas, outcomes and case studies in more diverse content formats drive high patient interest and engagement with hospitals and doctors. Since brand positioning rests on trust, content helps the healthcare sector optimize content ideas to build customer trust & reputation online. Whether it is an Ad post, blog or a campaign – content strategy helps healthcare sectors to derive data drive insights to innovate services in future. 

Taking the help of performance marketing specialists, the healthcare industry can follow a systematic process to boost employee performance, improve financial stability, drive operational efficiency and meet regulatory compliance. Performance marketing specialists also help the healthcare industry to set clear goals and invest in learning and development if the treatment or patient success rates are satisfactory. They consult on leveraging new age technological capabilities to identify new opportunities to maximize care delivery and healthcare outcomes. 

Digital marketing teams use a multifaceted approach to help healthcare industry to building a robust digital presence, build trust and attract new patients.